AI agents, built for your business

No more missed calls or slow follow-up

R2 builds and manages AI agents that answer phones, reply to leads and take care of admin, so your team can focus on real work.

Eddie Roman, founder of R2 Marketing Automation
Answered in 2 rings24/7, and logged to your CRM
20+ yearsEddie Roman leads every project
24/7agents handle calls and leads day and night
Live systemsbooking and reporting in daily use
Full servicesetup, management and team training done for you

The founder

Work directly with me

I have spent more than 20 years helping small businesses run better. At R2 you work directly with me, not a sales team or an account manager.

I am based in Casselberry, Florida and work with businesses across Central Florida in person and across the country remotely.

  • 20+ years in marketing and operations
  • Hundreds of small-business clients behind R Squared
  • Direct access to the person doing the work

Where small businesses lose time and sales

Most small businesses do not need more tech. They need every call answered, leads followed up and admin handled. That is where R2 starts.

  • Unanswered calls, lost business

    Missed calls after hours or during busy times send customers elsewhere.

  • Slow follow-up costs leads

    Leads wait too long for a reply. Quick response wins the sale.

  • Support backlog grows

    A small team cannot keep up with support tickets. Customers leave quietly.

  • Staff stuck on admin

    Your skilled people spend hours on manual tasks instead of high-value work.

  • Key processes in a few heads

    When only a few know the process, work stalls if they are out.

  • Late or missing reports

    Manual reporting means decisions are made without current numbers.

Our services

Four ways R2 lightens your workload

We build, run and support every system. Your team gets training so the solution keeps working after setup.

Answer: Every call and chat, answered

AI Inbound Voice Agents

Every call picked up in two rings, any time. Qualifies, books, and hands off to a person with details.

See AI Inbound Voice Agents

AI Chat Support

Website and SMS chat that answers real questions from your content, captures leads, and escalates when needed.

See AI Chat Support

AI Customer Service

Handles intake, triage, and first response. Routes to your team with full context. Connects to your CRM so nothing is missed.

See AI Customer Service

Convert: More of the demand you already paid for

AI Sales Automation

Respond to new leads in seconds, qualify with smart questions, and follow up until you get an answer.

See AI Sales Automation

Custom Chatbots

A chatbot built for one job: capture and qualify leads, and answer objections like your best rep.

See Custom Chatbots

Operate: The work nobody should be doing by hand

Custom AI Agents

Agents that handle entire tasks like intake, quoting, scheduling, data entry or reporting, start to finish.

See Custom AI Agents

AI Knowledge Base for Employees

A single source for company policies, prices and answers, with sources shown so staff can trust the info.

See AI Knowledge Base for Employees

Automated Business Analytics

Key metrics pulled and cleaned from your tools, delivered on schedule with plain-language notes on what matters.

See Automated Business Analytics

Enable: Make it stick

AI Training and Enablement

Role-based training so your team uses AI tools, with prompt libraries and a playbook they keep for daily work.

See AI Training and Enablement

AI Readiness and Implementation

A clear assessment and phased plan. See where to start, what to avoid, and what each step will require.

See AI Readiness and Implementation

How we work with you

Clear steps, fixed scope and a working system at the end. You get results, not just a plan.

Spot the gaps

A short call and review of your calls, leads and admin to find what delivers the most value first.

Build your first agent

We build and test one real process in your business, not a sample.

Run live with your team

You see transcripts, logs and results as the agent works alongside your staff.

Train and grow

We train your team and add the next process from your priorities.

A business owner on a call at their desk, with the agent handling the rest

Agents trained on your business, not generic scripts

Eddie listens to your calls and reviews your real processes. Agents use your language, follow your policies and hand off to staff when needed.

  • Rules you control

    We define and test what agents can say and do before launch.

  • Weeks to live

    A single process goes live fast, then we build on it.

  • Human touch when needed

    Escalations and transfers include all context for your team.

What you see in the first month

All calls answeredNo missed calls. Every call is logged and followed up.
Lead response in secondsLeads get replies right away, not hours later.
Admin off your plateRoutine work runs itself. Staff focus on what matters.

Where we work

Based in Central Florida, working nationwide

R2 is based in Casselberry, Florida. Most work is delivered remotely, and onsite visits are available when a job needs one.

  • Orlando
  • Winter Park
  • Maitland
  • Altamonte Springs
  • Longwood
  • Sanford
  • Lake Mary
  • Kissimmee
In personOnsite across Orlando, Winter Park, Maitland, Altamonte Springs, Longwood, Sanford, Lake Mary and Kissimmee.
RemoteRemote delivery for clients anywhere in the United States.

Common questions

Before you book

How much does this cost?

Chat and knowledge base agents start at $450 per month. Voice and sales agents start at $650. Custom projects are quoted after a short call. See the pricing page for details.

How long until it is live?

Most single-process agents are live in two to three weeks. Larger projects follow your rollout plan.

Will this replace my staff?

No. Agents take the repetitive work so your team can handle tasks that need judgement and personal attention.

Is my data protected?

Your data is encrypted in transit and at rest. Access is role-based. Models do not train on your data.

What if it is not a fit for my business?

Eddie will tell you on the first call. If AI is not the right answer, we suggest a simpler fix.

See what R2 can do for your business

Book a 20-minute call with Eddie. We will review your calls, leads and admin, and give you a clear plan for what to fix first.